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RSVP now for the DoubleClick Workshop presented by HiMA! Happy Hour to immediately follow DoubleClick's presentation on New Display Ad Strategies.
The landscape of Digital Media is changing, do you know how to adapt
your strategy to this evolving environment? The Google Display team will
explore the fundamentals necessary to keep up with the dynamics of
Digital Display Media.
Join our discussion, with presenter Gueric Doucet, to learn:
The convergence of multi-channel digital marketing and attribution modeling (and what that means)
New developments in data driven display and the possibilities you can use for your campaigns
Leveraging technology to standout from competitors for higher conversions
Managing newer channels such as advertising exchanges and which ones you should choose
Don’t miss out on this powerful insight to Digital Display Media.
More about the Presenter:
Gueric Doucet manages DoubleClick's west coast account team. He
brings over 10 years experience in Digital Media and has managed
strategic accounts across all platforms at DoubleClick.
Houston Interactive Marketing Association (HiMA) is organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Founded in 2005, HiMA offers frequent educational and social events, mentoring and an user-generated, dynamic Web site where interactive professionals can connect, collaborate, network and learn.